Active Portage County, Inc. is organized and operated exclusively for charitable purposes. This non-profit 501(c)(3) has been created to but not limited to the following:
- To create a healthier Portage County by encouraging citizens to get active and lead healthier lives through programs and planned activities to motivate citizens to get into regular exercise, like walking programs.
- To promote walking and other low impact exercise while educating the public in how regular activity can reduce risks of heart disease, diabetes, stress-related issues and other health problems stemming from being sedentary.
- To provide opportunities for participants of all ages to train and experience non-competitive physical activities.
Active Portage County, Inc. is organized by a Board of Directors. The Stevens Point Area Convention and Visitors Bureau executes all administrative duties for Active Portage County, Inc.
The $25 early bird Walk Wisconsin registration fee covers the cost of the sports sack, t-shirt, refreshments and food stops along the route, finish celebration, medallion and more. A portion of the proceeds for Walk Wisconsin go to the Wellness Fund at the Community Foundation of Central Wisconsin. The remaining funds are used to fuel new and on-going wellness orientated activities and events to promote healthy people and lifestyles such as Kids Walk Wisconsin and Moon Walk Wisconsin.